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Bus shelters boasted plug and play audio jacks that hosted songs sung by the Chicago Children's Choir. Breaks between songs presented a call-to-action, encouraging listeners to visit the website for ticket pricing/purchases and show times.
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Copy: Let’s all take a moment to send our thoughts and prayers to the 217,000+ women who will contract breast cancer this year. Help us to find a cure, as we donate 15% of the sale of every Wilson Golf product to the Breast Cancer Research Foundation.