This spot almost made¬†the client mandated reference to "drinkability" seem like a good idea. ūüŹÜ‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Ä謆Cannes Lions
An execution within the legendary "Real Men of Genius" radio campaign targeting the Chicago market.
This commercial was one of the last few spots to air in the brand's long running "Always Worth It" campaign.

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