With director Spike Lee, children from all five boroughs gathered to commemorate 9/11 through song. Celebrating New York City firefighters and those who made the ultimate sacrifice. 🏆​​​​​​​ Clios, Art Directors Club, Webbys, London International, New York Festivals, ANDYs, NY Film Festival
Case Study:
Television / Online Video:
Documentary Online Video (narrated by Spike Lee):
Social Media / Firefighter and Children Interview Online Videos / mp3 Promotion:
The film, documentary and director's interviews with the children and NYC firefighters garnered tons of free press, while gaining mass attention on social media. The children's recording of Jay-Z and Alicia Key's song, Empire State of Mind, was made available on iTunes, where it was downloaded more than 600k times. All proceeds and sales of the song going to the National Fallen Firefighters Foundation.

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