Directed by Tim Godsall, this take on what happens to a fry when it falls beneath a car seat beat out McDonald's global network of agencies to kick off their 9th quinquennial worldwide convention. It was so well received by the 40k+ convention attendees that McDonald's decided to air it during the next year's Oscar Awards and Super Bowl Pregame show (all the game time slots were already taken 😩). 🏆 Cannes Lions, Hugos, AICP, Shots
Event Video / Television:
McDonald's 9th quinquennial World Wide Convention:
