Directed by Tim Godsall, this take on what happens to a fry when it falls beneath a car seat beat out McDonald's global network of agencies to kick off their 9th quinquennial worldwide convention. It was so well received by the 40k+ convention attendees that McDonald's decided to air it on the next year's Super Bowl Pregame show and Oscars. 🏆 Cannes Lions, Hugos, AICP, Shots
Event Video / Television:
McDonald's 9th quinquennial World Wide Convention:
![](https://cdn.myportfolio.com/51702663-9465-41bd-9b32-050ca97b2cbc/541aeade-20bb-4039-8582-8c6d6d24920d_rw_1920.png?h=7be6833b1ba2f651819e13fb29d1d90e)