Directed by Tim Godsall, this take on what happens to a fry when it falls beneath a car seat beat out McDonald's global network of agencies to kick off their 9th quinquennial worldwide convention. It was so well received by the 40k+ convention attendees that McDonald's decided to air it on the next year's Super Bowl Pregame show and Oscars. 🏆​​​​​​​ Cannes Lions, Hugos, AICP, Shots
Event Video / Television:
McDonald's 9th quinquennial World Wide Convention:

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