The sales numbers were clear. McDonald's QPC burger was overdue for some love. With most of the attention on new product lines and seasonal promotions, people needed to be reminded of this classic that helped put Mickey D's on the map. The campaign, directed by Henry-Alex Rubin, pushed sales way up. In fact, it was so well received in the United States that McDonald's had it translated into 17 different languages across 3 other continents.
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