Owens & Minor is a global healthcare logistics company that recently developed their first proprietary brand: Safeskin disposable nitrile gloves. Being a B2B business since 1882, they weren't comfortable dipping more than just a toe in the consumer marketing space. So, to test things, we developed a social media campaign driving people to the Safeskin website. Where by sharing a little information, visitors were shipped a free package of Safeskin gloves. With all 200K packages claimed in under two weeks and an additional 420k+ purchased, the activation proved to be an applauding success.
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