Owens & Minor, a global healthcare logistics company, developed their first proprietary brand in Safeskin disposable nitrile gloves. A longtime B2B business, they weren't comfortable with the B2C space or spending much on it. After learning they were willing to absorb the minimal cost of producing a batch of their new gloves, we decided to drive people to the Safeskin website, where, by sharing a little info, visitors received a free package. With all 200k packages claimed in under two weeks and an additional 420k+ purchased online, the activation proved to be an applauding success.
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