Several social media campaigns were created for testing. To be released leading up to and after the product website launch.
There are no customers without vehicle inventory. So we created a B2B microsite to help CarHero sales reps promote the product website's unique features and data gathering capabilities to dealer GMs. The site has already assisted in signing up more than 600 dealer groups and their inventory.
Online Promotional and Sales Brand Video:
Product Website (excerpt of staging/in beta MVP):
We executed a thorough discovery and category research dive. Resulting in the development of their brand strategy, corporate identity and brand standards — covering both internal and consumer facing practices.
Brand Book & Style Guide (excerpt):
Animated Email Signature:
Badges are earned in conjunction with B2C and B2B outbound marketing/email campaigns. Serving as gamification recognition for display on car seller and user members' personal CarHero profiles.
Promotional Swag:

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