CarHero: Evolutionary Car Shopping

When CarHero came to us, the SaaS-based tech startup had a dream and a name. We helped meet those aspirations by developing their brand strategy, corporate identity and brand guidelines. We designed their MVP website and all initial B2B/B2C marketing assets and digital communications.

Several social media campaigns were created for testing. To be released leading up to and after the product website launch.

There are no customers without vehicle inventory. So we created a B2B microsite to help CarHero sales reps promote the product website's unique features and data gathering capabilities to dealer GMs. The site has already assisted in signing up more than 600 dealer groups and their inventory.

B2B Sales Microsite (desktop/tablet only)

Online Promotional and Sales Brand Video:

Product Website (excerpt of staging/in beta MVP):

We executed a thorough discovery and category research dive. Resulting in the development of their brand strategy, corporate identity and brand standards — covering both internal and consumer facing practices.

Brand Book & Style Guide (excerpt):

Animated Email Signature:

Badges are earned in conjunction with B2C and B2B outbound marketing/email campaigns. Serving as gamification recognition for display on car seller and user members' personal CarHero profiles.